STRONG CUSTOMER RELATIONSHIPS ARE CRUCIAL TO SALES. CRM SOFTWARE CAN AUGMENT SALES BY: Organising customer information Collating customer information Allow remote/mobile access to customer information Maintaining records of sale related activity Analysing and reporting sale opportunities Support for proposal presentations Allowing clear communication between team members Providing team members with up to date information
CRM – Investment Appraisal CRM systems represent for many businesses and organisations a new type of IT expenditure. While it is still all too clear where costs are to be incurred, the case for the investment cannot necessarily be made in terms of improved efficiencies and therefore reduced costs in existing processes in the organisational…
So you have decided to adopt a Customer Relationship Management system (CRM). The technology has been evaluated and selected and the infrastructure has been designed. Expectations are raised and the sales and marketing people dream about the opportunities the new technology will create. Project plans are prepared and you are ready for implementation. But what…
1. COMMITMENT FROM THE TOP TO AN “OUTWARD FACING”, CUSTOMER CENTRIC CULTURE The right culture must be adopted from the CEO down. This commitment is the cornerstone of successful CRM. It is not about buying some technology and believing you now have the answer to winning and retaining profitable customers. Organisations will be in different…