What should you be looking for in a CRM system? Simplicity Ease of Integration Remote Access Mobile Access Multi-channel Support Integrated Analytics Campaign Management List Management Flexibility Customisability Follow-up Tracking Lead Management Email Marketing
Customer Relationship Management (CRM) Bill Gates States in his book ‘Business @ the Speed of Thought’, ‘only a few businesses will succeed by having the lowest price, so most will need a strategy that includes customer service… customer service will become the primary value-added function in every business’. He, among the world’s leading IT companies…