Social media—blogs, social networks, etc.—offer a wealth of consumer data that businesses can leverage for client retention. More than 50% of Australians aged 18-55+ use social networks tools (an average of 2.7 tools eg Twitter, Facebook, LinkedIn) which means that there is a wealth of customer information on social networks/conversation platforms that businesses cannot afford…
MARKETING AUTOMATION TURNING CRM DATA INTO ACTION Marketing Automation systems are a fast growing and burgeoning category of software products. Large multi-national companies are already implementing systems, although businesses of all shapes and sizes have good options available today. They have been built to address three issues: To make CRM a proactive system and to…
STRONG CUSTOMER RELATIONSHIPS ARE CRUCIAL TO SALES. CRM SOFTWARE CAN AUGMENT SALES BY: Organising customer information Collating customer information Allow remote/mobile access to customer information Maintaining records of sale related activity Analysing and reporting sale opportunities Support for proposal presentations Allowing clear communication between team members Providing team members with up to date information